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IUPUI School of Engineering and Technology

IUPUI School of Engineering and Technology

Business of Motorsports

MSTE 31200 / 4 Cr. (4 Class)

This course will introduce students to the concept of a team organizational structure and business management as well as the important aspects of marketing and sponsorships in the motorsports industry through an examination of literature and guest speakers.  Topics will include team structure, budgeting and finances, risk management, marketing, public relations, and sponsorships with the emphasis on motorsports.  Students will also have the opportunity to learn about networking and marketing themselves in the Motorsports industry.